DCL | Solutions | Marketing Support Services

DCL offers a comprehensive set of services to support customer’s marketing programs. Marketing programs can be managed with a DCL-developed relationship management program, eTouch, tracking all events in the process. Other marketing support services include:

Full color & laser printing
CD/DVD replication
Web pages and forms
List compilation and maintenance
Full mailing, fulfillment and e-mail distribution
Call center - inbound, outbound
Data bases - rules based data cleansing, remediation & responses
Web-based business intelligence/analytics through eTouch
Web-based campaign management through eTouch

DCL develops marketing programs by focusing on seven key steps for customers:

	1. Establish Customer Plan/Goal
	2. Produce Marketing Material
	3. Deliver Marketing Material/Message
	4. Capture Marketing Replies
	5. Data Cleansing/Remediation
	6. Response
	7. Data Analysis